Peter Blake, quoted by Derek Taylor:

Paul explained that it was like a band you might see in a park. So the cover shot could be a photograph of them as though they were a town band finishing a concert in a park, playing on a bandstand with a municipal flowerbed next to it, with a crowd of people around them.

Bob Spitz:

John described their identity as "part German marching band, part military band," and the idea was that they had done a concert. "Perhaps we could do something in the park."