Startled by a sudden sound (the release of air brakes), I looked up from my bike lock and saw a bus across the street, emblazoned with a giant advertisement: YOU FIRST. THE TECHNOLOGY FOLLOWS.

This slogan is never true; it applies to no technologies. But it's the story each new technology tells about itself, shortly before its deployment creates for us a new set of habits, desires, needs, and myths, destroying some part, large or small, of who we were before. No falsehood is more dangerous to humanity.